10/30 - VaynerMedia v. Twitter
The illustrious Gary Vaynerchuk and his agency clutch the Win this week by showing just how far ahead of the game they are in the world of social by launching a sophisticated analytics software called Greenman - a tool that plugs into all social networks and equips their clients with the ability to understand the ROI and viewability of all their online content. Expect some great content from brands like Sprint and Anheuser-Busch in the near future!
Taking this weeks L is Twitter - with so much hype around their finally reaching their first profitable quarter, Twitter Q3 earnings report last Thursday was an epic let down. Not only did the company's total ad revenue continue down a consistent decline, but they also admitted that their active user count has been inflated by 2 million for the past 3 years. Not cool.